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24K Realtors Corporate Office

Real Estate

About Business

Based on the official profile and business records for 24K Realtors (as of February 2026), here is a comprehensive overview:

Company Overview: 24K Realtors

24K Realtors is a specialized real estate consultancy based in Chennai, Tamil Nadu. Founded by Mariyappan, the firm was established with the goal of making the home-buying process "easier, safer, and more transparent" for local families and investors. They position themselves as trusted guides who prioritize customer interests over transaction volume.

Core Philosophy

  • Mission: To simplify property investment by offering clarity and honest guidance to first-time buyers and seasoned investors alike.
  • Service Model: They offer free property consultation with no hidden service charges for many of their primary market offerings.
  • Commitment: The agency emphasizes "key-to-key" support, ensuring they stay with the customer from the initial site visit until the final handover of the property.

Strategic Business Summary (2026)


Key Services Provided

  1. New Project Sales: Partnered with top-tier Chennai builders (including Casagrand, DRA Homes, and DAC Developers) to market luxury and budget-friendly apartments.
  2. Plotted Developments: Sourcing and verifying residential land and gated community plots, particularly in the growing GST Road and OMR corridors.
  3. Resale & Rentals: A dedicated desk for secondary market transactions and leasing options for families and IT professionals.
  4. Legal & Documentation: Providing clear legal guidance and project verification to ensure titles are dispute-free before a client commits.
  5. Investment Advisory: Using market insights to help investors identify high-appreciation zones like Parandur (near the new airport) and Navalur.

Why They Stand Out in 2026

  • Zero Service Charge Model: For many new residential launches, they operate as developer partners, meaning they do not charge a commission from the buyer, making professional advice more accessible.
  • Hyper-Local Expertise: They are considered specialists in the Gowrivakkam-Selaiyur residential belt, possessing deep knowledge of local amenities, water quality, and future infrastructure plans (like the upcoming Metro extensions).
  • High Transparency: They are noted for "honest communication" and "proper project verification," which has earned them a high rating among Chennai’s skeptical property buyers.

Active Projects (Feb 2026 Focus)

The agency is currently actively promoting major developments in:

  • Guduvancheri: Under the "Codename 24K" banner (36-acre township with high-rise configurations).
  • Parandur: Large-scale land developments targeting the future airport growth.
  • OMR/Navalur: Premium 3, 4, and 5 BHK luxury residences.


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