Aditya Vision

As a dominant player in the organized retail sector of Eastern India, Aditya Vision Limited is a multi-brand electronics supermstore chain that has redefined the consumer shopping experience in the region. Since its inception in 1999, the company has grown from a single store in Patna to a publicly traded entity (listed on the BSE) with a massive footprint across Bihar, Jharkhand, and Uttar Pradesh.

A Legacy of Retail Excellence

Aditya Vision is built on the philosophy of "Sambandh Bharose Ka" (A Relationship of Trust), focusing on long-term customer loyalty rather than just transactions.

• Regional Leader: It is the first consumer electronics retailer in Bihar to be listed on the Bombay Stock Exchange (BSE), marking a significant milestone for regional businesses.
• Customer-Centric Growth: The company has consistently expanded its reach to Tier II and Tier III cities, bringing high-end global technology to the doorstep of the common man.
• Service Excellence: Beyond sales, the company is known for its "Aditya Care" initiative, providing dedicated after-sales support and ensuring customers have a direct line for service and maintenance.

Comprehensive Product Portfolio

The stores act as a "one-stop shop" for a vast array of consumer electronics and household appliances, featuring over 10,000 products from top international and Indian brands.

• Entertainment & Gadgets: A massive selection of Smart TVs, home theater systems, smartphones, laptops, and digital cameras from brands like Sony, Samsung, Apple, and HP.
• Home Comfort: Extensive inventory of energy-efficient air conditioners, refrigerators, washing machines, and air coolers suitable for the Indian climate.
• Kitchen & Lifestyle: Suppliers of modern kitchen essentials including chimneys, cooktops, microwave ovens, and small appliances like mixers and water purifiers.

Strategic Value Propositions

Aditya Vision differentiates itself through competitive pricing and value-added services that make high-end tech accessible.

• Affordable Financing: The company offers easy EMI schemes and tie-ups with major financial institutions (like Bajaj Finserv and HDFC) to facilitate low-cost ownership.
• Buyback & Exchange: They frequently run "Aditya Vision Exchange" programs, allowing customers to upgrade their old appliances for the latest technology at significant discounts.
• Interactive Shopping: Their "Superstores" are designed to be experiential, allowing customers to interact with live products and receive expert demonstrations from trained staff.