Applied Refrigeration

Based on the brand's profile as a specialist in large-scale HVAC solutions (Air Turnover units, Make-up Air systems, and industrial climate control), here are tailored content ideas for their digital presence.

1. The "Authority" Content (LinkedIn / About Page)

Focus: Technical expertise and solving "impossible" climate challenges in large spaces.

• Headline: Engineering Comfort for the World’s Toughest Spaces.
• Body Copy: "From 40-foot warehouse ceilings to precision-critical pharmaceutical storage, Applied Air Conditioning Ltd specializes in climate solutions where standard HVAC fails. We don't just move air; we manage environments. Our Air Turnover technology eliminates thermal stratification, ensuring a consistent +/- 1.5-degree temperature from floor to ceiling—saving energy while protecting your assets."
• Keywords: #IndustrialHVAC #AirTurnover #AppliedEngineering #EnergyEfficiency

2. The "Efficiency" Content (Facebook / Newsletter)

Focus: Cost savings and the "Green" aspect of industrial cooling.

• Caption: High ceilings shouldn't mean high energy bills. 💸🔥
• The Problem: In large facilities, heat rises and gets trapped at the ceiling, wasting energy and making the floor level uncomfortable.
• The Solution: Our MATO (Modular Air Turnover) units recycle that trapped air, redistributing it to where your workers and products actually are.
• Result: ✅ Up to 30% reduction in heating/cooling costs. ✅ Improved indoor air quality. ✅ Lower carbon footprint.
• Call to Action: Is your warehouse ready for a climate audit? Contact us at appliedac.com/contact.

3. The "Product Showcase" (Reels / Short Video)

Visual Idea: A timelapse or 3D animation of air circulation in a warehouse using an Air Turnover unit vs. a traditional rooftop unit.

• Text Overlay: "Stop heating your roof. Start heating your workspace."
• Audio: Clean, upbeat corporate tech music.
• Caption: See how Air Turnover technology creates a 'blanket' of consistent temperature. Perfect for:
• Warehouses 📦
• Manufacturing Plants 🏭
• Data Centers 💻
• Gymnasiums 🏀

4. "Expert Tips" Series (Engagement)

Goal: Build trust by sharing knowledge.

• Post Title: 3 Signs Your Building Has "Negative Air Pressure"

1. Hard-to-open doors: If doors are sticking or whistling, your building is "starving" for air.
2. Drafty windows: Cold air is being sucked in through cracks to replace exhausted air.
3. Back-drafting: Dangerous fumes from water heaters or boilers are being pulled back inside.

• Closing: Our Direct Fired Make-up Air units solve this by replacing exhausted air with fresh, tempered outdoor air. Stay safe, stay efficient.

5. Content Pillars for Your Brand:

If you are managing their social media, rotate between these four pillars:

1. Innovation: Features on MATO or "Green" cooling technologies.
2. Case Studies: "How we saved [X] Company 20% on their utility bills."
3. Maintenance: Reminders for seasonal check-ups and the importance of filter changes.
4. Behind the Scenes: Highlighting the engineers and technicians who make the "Applied" magic happen.