Kanhaiya Lal Saraf Jewellers

Established in 1910, Kanhaiya Lal Saraf Jewellers Click to open side panel for more information —often known by its brand name Trueso—is one of the oldest and most trusted jewelry houses in Varanasi. This family-owned institution has built a century-long reputation for integrity, exceptional craftsmanship, and a deep connection to the city's artistic heritage.

Signature Collections

The store is widely recognized for its "Real Jewelry" specialty, offering a curated blend of heritage art and modern trends.

• Gold and Antique Craftsmanship: They are particularly famous for their traditional nakashi (engraving) work on gold. Their antique collection includes intricately designed Jhumkas and necklaces that pay homage to regional Indian styles.
• Bridal and High-End Jewelry: Trueso is a go-to destination for bridal trousseaus, specializing in Kundan and Polki sets embellished with emeralds and other precious gemstones.
• Diamonds and Platinum: Beyond gold, they offer an extensive range of designer diamond jewelry and were among the first to introduce Platinum Love Bands and PGI-certified platinum pieces to the Varanasi market.

Services and Experience

• Customization: Their team of experts assists clients in bringing specific visions to life through personalized and bespoke jewelry designs.
• Transparency and Trust: All jewelry is hallmark-certified, and the store is frequently cited in reviews for its quality assurance and professional, warm hospitality.
• Modern Convenience: They offer a mobile application where customers can track daily gold rates, purchase digital gold, or manage gold-saving schemes.