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New Standard Security Services Private Limited

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The New Standard Security Service

The New Standard Security Service is a private security agency founded in 2009 and headquartered in Kanpur, Uttar Pradesh. It is recognized as a leading security service provider in India.

Company Profile and Scale

  • Location: Headquartered in Kanpur, Uttar Pradesh.
  • Clients: More than 500 clients rely on their services, spanning industries, healthcare, residential societies, educational institutions, and corporate offices.
  • Compliance: Operations are fully licensed, PSARA certified, and government registered, ensuring compliance and reliability.
  • Philosophy: Focuses on integrity, vigilance, and long-term client relationships to deliver tailored security solutions.

Leadership and Founder

  • Founder: Mr. Keshav Gupta.
  • Experience: Brings more than three decades of hands-on experience in the security industry.
  • Guiding Principles: He founded the agency on principles of honesty, discipline, trust, and reliability, leveraging his practical knowledge and deep sense of responsibility.

Vision and Mission

CategoryDetailsVisionTo expand operations nationwide and become one of the most powerful security agencies in India, known for excellence, innovation, and reliability. Aims to redefine security by integrating advanced technology, AI-driven intelligence, and data analytics to proactively prevent threats.MissionTo lead the security industry by delivering tailored solutions, exploring new opportunities in surveillance, risk assessment, and security consulting, and continuously upgrading capabilities. Strives to set new standards of protection and efficiency.

Security Personnel Verification Process

The company follows a strict, multi-step process to ensure the highest level of protection before deployment:

  1. Aadhaar Verification: Confirms the guard's true identity through official government records.
  2. Police Verification: Ensures a clean criminal record and background clearance.
  3. PSARA License Compliance: Guards meet all legal requirements under the Private Security Agencies (Regulation) Act.
  4. Background Checks: Verifies work history, reliability, and trustworthiness.
  5. Real World Security Training: Guards undergo site-specific, on-the-job training to understand unique challenges, safety protocols, and operational requirements.

Services (As listed in navigation)

  • Manned Guarding
  • Event & VIP Security
  • AI-Powered CCTV Surveillance
  • Facility Maintenance Services


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