S B & SONS JEWELLERS

As of March 9, 2026, S B & Sons Jewellers is a highly-rated and well-established jewelry brand in Agra, known for its expertise in antique and traditional gold designs. They operate multiple locations across the city, catering to different residential hubs.

Primary Branch: Avas Vikas / Sikandra

This is their flagship experience center, particularly famous for its extensive collection of antique jewelry.

FeatureDetailsAddress12, Sikandra-Bodla Rd, near sector 9, Near Kargil Petrol Pump, sector 9, Avas Vikas Colony, Sikandra, Agra, Uttar Pradesh 282007.Operating Hours12:00 PM – 8:00 PM (Tuesday–Sunday).Weekly HolidayMonday (Note: Being today is Monday, this branch is typically closed).ExperienceOver 22 years in the business (Established ~2004).Contact+91 98971 14358Core Specializations & 2026 Features

1. Antique & Heritage Collections:

• In 2026, they are ranked as one of the Best Antique Jewellery Showrooms in Agra. They specialize in high-finish traditional pieces, including intricate chokers, temple jewelry, and vintage-style bangles.

1. Customized Diamond & Gold Artistry:

• A major highlight for 2026 is their bespoke design service. They have a dedicated quality control team that ensures every custom-made piece—whether a 3g daily-wear ring or a 146g bridal necklace—meets high-finish standards.

1. Gold & Silver Portfolio:

• They offer a wide range of HUID-hallmarked gold (22K and 24K) and Certified Natural Diamonds. They are also known for their collection of silver articles and traditional Payals (anklets).

1. Flexible Purchase Plans:

• They are noted for offering EMI schemes and easy gold exchange policies, allowing customers to upgrade old jewelry for modern designs with transparent valuation.

Other Notable Branches in Agra

• Rajpur Chungi (Shamsabad Road): A prominent branch near Devi Ram Sweets, functional from 10:00 AM – 8:00 PM (also closed on Mondays).
• Arjun Nagar: A localized boutique on VIP Road focusing on fashion jewelry and everyday gold pendants and earrings.

Strategic Insight for Shoppers

• Customer Sentiment: With a stellar rating of 4.8/5 (from nearly 300 reviews), they are frequently praised for their "transparent billing" and "polite, non-pushy staff."
• Monday Tip: Since today is Monday, March 9, their main showrooms in Shastripuram and Rajpur are likely closed. However, their digital support via their official website often remains active for design consultations.
• Price Advantage: Today’s market has seen a significant price drop of ~₹2,000 per 10g in gold. Planning a visit for tomorrow (Tuesday) when they reopen would be a strategic move for high-value bridal bookings.

Live Rates (Agra Market - March 9, 2026)

• 24K Gold (10g): ₹1,61,830.
• 22K Gold (10g): ₹1,48,350.
• Silver (1kg): ₹2,80,000.