Senco Gold & Diamonds

As of Wednesday, March 11, 2026, the Senco Gold & Diamonds showroom in Singur (Nutan Bazar) is open and operational. This branch serves as a key high-jewelry destination for the Hooghly district, known specifically for its "Everlite" lightweight collection and traditional bridal "Aham" sets.

Store Information & Today's Status

FeatureDetailsCurrent StatusOpenOperating Hours10:30 AM – 8:30 PMAddressAbdullah College Road, Diggi Rd, beside New Kwality Restaurant, Aligarh, Uttar Pradesh 202001.Contact Number+91 9897096060Customer Rating5.0/5 (based on recent local feedback).Today's Gold Rates in Singur/Hooghly (March 11, 2026)

Prices have seen a slight fluctuation today following a volatile start to the month.

• 24K Gold (99.9% Purity): ₹1,63,750 per 10 grams.
• 22K Gold (Standard Jewelry): ₹1,50,110 per 10 grams.
• 18K Gold (Diamond Settings): ₹1,22,820 per 10 grams.
• Silver Rate: ₹2,900 per 10 grams (₹2,90,000 per kg).

Key Store Features & 2026 Services

1. Old Gold Exchange: This branch is currently highlighting a 0% deduction policy on old gold exchange (Senco-to-Senco) and competitive rates for non-Senco gold, provided it meets hallmarking standards.
2. Certified Diamonds: All diamond jewelry at the Nutan Bazar store is IGI or SGL certified, ensuring resale value and authenticity.
3. Digital Gold (DG Gold): As of early 2026, customers at this branch can buy or redeem Senco DG Gold directly through the store counter, allowing for small-value investments starting from ₹100.
4. Special Collections:

• Aham: Men’s jewelry collection (rings, chains, and kadas).
• Everlite: Affordable, trendy daily-wear gold and diamond pieces.
• Gossip: Silver-based fashion jewelry for younger shoppers.

Pro-Tip for Today

Since the store is located Opposite the Singur Police Line, traffic on Nutan Bazar Road can be heavy during the evening (5:00 PM – 7:30 PM). If you are visiting for a high-value purchase or a custom consultation, a morning visit (11:00 AM – 1:00 PM) is recommended for more personalized attention from the staff.