Silver Charms

As of March 7, 2026, Silver Charms is a premier silver jewelry manufacturer and exporter based in Mathura, recognized for its massive design catalog and deep-rooted history in the Braj region. Since its humble beginnings in 1989 with a single craftsman, it has grown into one of India’s fastest-growing silver jewelry brands with a global reach.

Store & Corporate Profile: Silver Charms

FeatureDetailsAddressWala Fatak, Gudera, Bindu Rd, Mathura, Uttar Pradesh 281001.Operating Hours10:00 AM – 8:00 PM (Monday – Saturday).LeadershipFounded/Chaired by Mr. Dinesh Chandra Agrawal.Legacy37 Years of Craftsmanship (Established 1989).ReachManufacturing plants in Mathura and Agra; global exporter.Core Specializations & 2026 Features

1. The "Anklet" (Payal) Authority:

• Silver Charms began as a specialist in silver leg chains. In 2026, they remain a "top player" for Silver Payals, offering one of the most diverse ranges in North India, including:
• Heavy Bridal Payals: Intricate, high-weight sets for weddings.
• Agra & Casting Payals: Known for durability and classic patterns.
• Atha & Kumki Payals: Traditional regional designs.

1. Massive Design Catalog:

• They boast a collection of over 3,000+ meticulously crafted designs. Their portfolio extends beyond anklets to include high-quality Silver Bracelets (Curb, Figaro, Hollow), Fancy Neck Chains, Toe Rings (Stone-studded and Micro), and fashion rings.

1. Manufacturing Prowess:

• Unlike many retailers who buy from wholesalers, Silver Charms operates its own state-of-the-art manufacturing plants. This vertical integration allows them to set industry benchmarks for silver purity and design innovation while maintaining competitive pricing.

1. Modern E-Commerce Presence:

• In 2026, Silver Charms has a robust digital footprint, allowing customers to browse their "Timeless Collection" online. They are a preferred partner for retail jewelers across India who source stock from their Mathura and Agra facilities.

Strategic Insight for Shoppers

• The Shahganj Gate Location: The office and showroom are located near Shahganj Gate on Kacchi Sadak. This area is a significant hub for silver trading in Mathura. It is highly accessible for those looking for wholesale-level variety in a professional retail setting.
• Global Quality Standards: Because the brand exports to international markets, their quality control for silver finishes and stone setting is typically higher than unorganized local workshops.
• Customization for Bulk Orders: Given their manufacturing background, they are a primary choice for businesses or families looking to place bulk orders for wedding favors or corporate silver gifts.
• Trust & Transparency: The brand emphasizes its journey from a "7' x 10' room" to a global entity, a narrative that has built immense local trust regarding the purity of their silver.

Today's Silver Rate (Mathura - March 7, 2026)

• Silver Rate (10g): approx. ₹2,622 - ₹3,059.
• Silver Rate (1kg): approx. ₹2,62,200 - ₹3,05,900.
• (Note: Silver Charms often provides specialized pricing for their "Casting" and "Fancy" categories based on design complexity.)