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Store Profiles: S.S. Jewellers (Mathura)
FeatureMathura Bypass (Collection)Generalganj (Wholesale)Chowk Bazar (Diamond Hub)Full NameS.S. Jewellers CollectionS.S. JewellersSS Diamond & JewelsAddressShop No.10, Maa Annapurna Complex, Khatri Public School Nagar, Palika Marg, General Ganj, Sadar Bazar, Mathura, Uttar Pradesh 281001.Hours9:30 AM – 8:00 PM (Closed Sun).10:00 AM – 7:30 PM (Daily).10:00 AM – 9:00 PM (Daily).FocusRetail Showroom & Associations.Wholesale Gold & Silver.Certified Diamond Jewellery.ExperienceEstablished 2014 (12+ Years).11+ Years in Business.9+ Years (Turnover ₹5-25 Cr).Core Specializations & 2026 Features
- Gold Purity Authority:
- S.S. Jewellers is known for its 23-carat and 91.60% (22K) hallmarked gold. In 2026, they are a primary destination for customers who prioritize high-purity metal for investment and traditional bridal wear.
- Silver & "Gilat" Manufacturing:
- Operating as S S Gilat Ornament, they are "top players" in the imitation and silver sector. Their catalog includes pure silver murtis (idols), bartans (utensils), and unique 1-gram gold jewelry that replicates the look of solid gold at a fraction of the cost.
- SS Diamond & Jewels (Chowk Bazar):
- This high-end branch (managed by Raghu Agrawal) focuses on GIA-certified diamonds. In March 2026, they are trending for their "Geometric Diamond Rings" and "Artistic Pave Sets," which include a guaranteed buyback or upgrade facility.
- HUID & GST Compliance:
- Fully compliant with 2026 mandates, all precious metal transactions are HUID-compliant. They operate with multiple GST registrations (including 09DTWPS1611H1Z6), facilitating transparent B2B and retail sales.
Strategic Insight for Shoppers
- The Bypass Showroom Advantage: The Mathura Bypass location (S.S. Jewellers Collection) is ideal for those visiting from out of town, as it is easily accessible by various transport modes and avoids the inner-city traffic of Chowk Bazar.
- Wholesale Opportunities: If you are looking for bulk silver articles or "Gilat" (white metal) anklets for a large event, the Generalganj branch (Maa Annapurna Complex) offers direct-from-wholesaler pricing that is significantly lower than standard retail boutiques.
- Flexible Payment Options: In 2026, the brand has fully modernized its payment systems. They offer EMI schemes for high-value bridal purchases and accept UPI, Net Banking, and Bank Cheques.
- Hospitality Note: Verified reviews emphasize the "courteous and prompt" staff, particularly at the Diamond Hub, where first-time buyers are guided through the "4Cs" of diamond quality.
Live Rates (Mathura - March 9, 2026)
- 24K Gold (10g): ₹1,63,800
- 22K Gold (10g): ₹1,50,150
- Silver (10g): ₹2,800
- (Note: Today’s silver rates are currently at a monthly low, making it an excellent time to purchase the heavy silver "bartans" or idols available at the Generalganj branch.)
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