Tanishq Jewellery

Based on the official Tanishq store page and corporate history, here is the summary for the Tanishq Bhelupura (Varanasi) store and the Tanishq brand:

💎 Tanishq (Bhelupura, Varanasi) Overview

Tanishq, a division of Titan Company Limited (a Tata Group enterprise), is India’s largest and most trusted organized jewelry brand. The Bhelupura store is a key retail destination in Varanasi, upholding the brand's national standards of purity and craftsmanship.

• Establishment: * Brand: Tanishq was launched in 1994 by Titan Industries.
• Bhelupura Store: While the exact opening date of this specific branch isn't listed, Tanishq has been a presence in Varanasi for decades as part of its 400+ store national network.
• Founder: Coined and founded under the leadership of Xerxes Desai (then MD of Titan). The name "Tanishq" was created by combining "Tan" (body) and "Nishk" (gold ornament).
• Mission: To bring transparency and integrity to the fragmented Indian jewelry industry. Tanishq aims to be the "rooted yet progressive" choice for the Indian woman, celebrating tradition with modern artistic excellence.
• Products:
• Bridal Wear: Known for Rivaah, a dedicated wedding sub-brand catering to diverse regional bridal traditions.
• Precious Metals & Stones: Extensive collections in 22K Gold, Diamond, Platinum, and Rose Gold.
• Daily & Work Wear: Includes the Mia by Tanishq sub-brand, featuring lightweight, contemporary designs for working women.
• Traditional Crafts: Offers specialized collections in Kundan, Polki, and Gulabi Meenakari (highly relevant to the Varanasi region).
• Services (The Tanishq Assurance):
• Purity Guarantee: Every store features a Karatmeter, allowing customers to verify the purity of their gold instantly and for free.
• Golden Harvest Scheme: A popular jewelry purchase plan where customers can save monthly and receive a discount/bonus at the end of the term.
• Exchange Policy: Offers 100% value on the exchange of Tanishq gold and competitive rates for non-Tanishq gold.
• Hospitality: Personalized shopping experience with trained "Retail Sales Officers" (RSOs).
• Location & Presence:
• Store Address: B-20/44 A- 7, Above Top in Town, Near Bank of India, Bhelupura, Varanasi, Uttar Pradesh - 221010.
• Contact: +91 9918700640.
• Operating Hours: 10:30 AM – 8:00 PM (Daily).